My kids don’t really understand what I do for a living. They know I write, they have some vague understanding that I work with the news people. But they don’t really get what public relations is.
So it was really tough this week when my seven year old’s grade one class called on parents to come talk about their jobs. I kept trying to think of how I would explain it. Could I find a way to describe PR so kids could understand?
Do you understand what PR is? I find many adults have a vague understanding but don’t really know themselves. I teach a course on media relations and even then I feel like it can be hard to define without a lot of examples.
So what did I tell the seven year olds? I asked if any of them have seen a reporter on the news, then asked if they’ve ever seen a reporter interview someone about what’s going on in their organization. Almost all nodded yes, so I told them I was that person being interviewed. They seemed to get that, so I told them I write a lot, and talk a lot. I asked if they like to write. Lots of kids raised their hands. I told them they could be in PR. I asked if any of them liked to talk (my son was first to raise his hand at that!), and then told those that raised their hands that they could be in PR.
When I was a kid, my dad was an engineer, and that’s the only part I understood. My mom “helped people with problems,” which is all I understood about her role as a social worker. I don’t think I really explained the essence of my job to the grade ones, but at least I came up with an explanation they could understand. Could you do any better?